WEB 2.0  BEST PRACTICES

iBreakfast

Keynote 8:45 am: 

How to Define Best Practices.
People laughed when we first sat down to blog. Social networks were once a joke. No one could afford video. Only big companies could use search marketing…… How much has changed in just 3 years!

But how have companies really adjusted to this wave of new ideas? The results are in and they describe a new kind of relationship paradigm between corporations and their customers. Self-service, collaborative and personally-enhancing concepts have now taken center stage in the classic customer-vendor relationship. They can be misunderstood, overplayed, even mishandled. But they cannot be ignored……

This opening session keeps score on the big wins and some of the losses that define the center and the edges of the Web 2.0 Way.

Session 1   9:15 ­ - 10:15
How Companies Put Social Networking to Work
Social Networks have come a long way from their days of idle people probing. They have evolved from networking and prospecting tools to a way for companies to hire employees and build better relationships with their customers. But how are companies really using these tools. These case studies put it in perspective.

Session 2   10:45 ­- 11:40
The New Mobile Paradigm

Mobile is the next big media race. But how do companies navigate this space if it is dominated by the cellular companies? The answer lies in the big move to mobile internet, SMS and numerous “off-deck” solutions. Advertising and specialized mobile services are making all the difference…..

Session 3   11:55 ­ - 12:55
How Search Has Changed
Search is constantly evolving – optimization, people-power, chunking and semantic nets are all having an impact on the way we go about using this essential element of the Web.