Web 2.0 NY
Web 2.0 Meets Advertising 2.0


THE MONETIZING CONFERENCE - JAN. 31, 2008
Web 2.0 Meets Advertising 2.0 

How Web 2.0 is Bringing Opportunity to Madison Ave.

Thursday, January 31, 2008 8am-5pm at Fordham Midtown, NYC (60th & Columbus)

People have been buzzing about Web 2.0 NY on Thursday, January 31 because it is the first conference to focus on the revenue-generating side of Web 2.0 - especially as it applies to the NY economy and the sweeping changes on Madison Ave.

Web 2.0 NY - Meets Advertising 2.0
The Monetization Conference

  • Where's the Value in Web 2.0? Exploring the Value Proposition
  • When the Money Leaves TV: The New Advertising Payday includes Social, Video, Mobile & Search
  • Social Mining: Turning Relationships into Gold
  • New Values in Search
  • Web Video -  Pros vs Users in Race for Riches
  • Advertising 2.0 - Following the Customer: Versioning. Localizing, Cross-Platform, New Ad Market Infrastructure
  • Finding Value in Music & Entertainment
  • New Widgets & Technologies that Could Change Everything
  • How to raise Capital and Grow Your Web 2.0 Enterprise
Must attend for: Media, Advertisers, Agencies, Entrepreneurs, Digital Marketers, Tech Co's, Investors and Educators.

Speakers and companies include:
Heath Row DoubleClick 
Sean Morgan Critical Media
Philip Kaplan AdBrite  Wayne Reuvers LiveTechnology
Joshua Macht, Harvard Business Digital  Michael Westcott The Concentric Group
Mark Walsh, Genius Rocket
  Anand Subramanian, ADSDAQ by ContextWeb
Andrew Bloom, Spot Runner   Jason Glickman Tremor Media
Ian Sigalow, Greycroft  Max Haot
Mogulus  Craig Calder Yovia   Levy Cohen Collarity 
Brock Purpura Etology  Mark J. Petracca  Culture Catch
William Volk MyNuMo   Allen Stern CenterNetworks
Steve Ennen Neighborhood America
Heidi Cohen ClickZ  Simon Applebaum, Tomorrow Will Be Televised     
...........

Web 2.0 - Viewers Became Users: The End of Broadcast
Web 2.0
has fundamentally changed the way media works by delivering a true relationship and interaction experience. In this new way of  doing business, the media business has to change. This conference will show how a network of new technologies and services have risen to help you meet the challenge.  (Go to our BLOG for more.)

Web 2.0 - Following the Customers
Prospects no longer live on any one medium and marketers are learning how to follow the customer. Come to the Web 2.0 NY Monetization Conference to learn how new kinds of ad exchanges, mobile solutions, social networks, creative marketing and advanced search solutions can boost your Enterprise. Take advantage of these Innovations to develop your company, sell your products, acquire new customers and even raise capital at our pitching event.

Platinum Sponsors



Gold Sponsors:


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Web 2.0 Summit NY Highlights



The iBreakfast.com event brings it all together.
iBreakfast sponsored by the Chalex Corp.

Past speakers include: Jack Myers (Myers Report), Shelly Palmer,
(TV Disrupted), Kara Nortman (IAC), Mike Dubin (Yahoo!), Andrew Weinreich (MeetMoi), Chris O'Brien (MotionBox), David Teten (Nitron) Gregory Galant (RadioTail), Steve Rosenbaum (Magnify), Collarity, Chris O'Brien (Motionbox), Shaival Shah (Oddcast), Seth Haberman (Visible World), Doug Perlson (TargetSpot), Jenny Mullen (OgilvyOne), etc.

How Digital Companies, Entrepreneurs, Marketers and

Past Keynotes by Esther Dyson
Shawn Gold, SVP, MySpace

Madison Ave. 2.0


Making AdSense of the land grab on Madison Ave (Google, Yahoo!, Microsoft & WPP M&A's)
Madison Ave. is about to change - dramatically!


Localization is the inflection point that is about to bring Madison Ave. completely into the Digital Age.
Best of all, it will open the advertiser floodgates on Digital Media and Web 2.0 companies.

Advertisers can now take National Campaigns and instantly customize them in multiple media. This is infrastructure shift will open the industry to:

* Integrated Ad and Marketing Campaigns
* Digital Conversation with Moving Target
* Glo-calization of national and world brands
* Open creative marketplace
* More efficient media buys



Past Videos from our Madison 2.0 Series
Local Ad World/Madison Ave. 2.0
Registration Info:
Online Registration is Closed - Please pay On Site.
   Onsite Registration:  $295   Members: $245      Web 2.0 iBreakfast Only: $60
New Member Package (Join iBreakfast & Web2NY):
Personal $325  -  Corporate $525

CLICK HERE TO REGISTER

To Exhibit or Speak call Josh Fields (212) 624-9110
or email jfields@web2ny.com



Video of Craigslist's Craig Newmark
View the iBreakfast Blog

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